A heads up for all you kiddies on FB that use “bait” to attract more likes. It was only a matter of time… You have no idea how much control FB has.
The incentives — such as “Share with friends to win a free trip” or “Like if you’re an Aries” — gets content shared through engagement, ultimately helping the post, and the Page owner/author, grow its reach as users interact and it shows up on their friends’ Newsfeeds.
Not so now. A new tweak to the Newsfeed algorithm will mean “stricter demotions” for Pages, and/or individuals, who adopt engagement bait tactics. Starting in a couple of weeks, offenders will have the total reach on all of their posts reduced if their content is begging or baiting users to interact. As you’d expect, serial offenders will be hit hardest.
But, Facebook is extending an olive branch and — initially, at least — engagement baiters can earn their original reach back with good behavior, i.e. less of the sludge and ‘better’ content all round.
originally published by techcrunch.